Who we are

The Industrial Design program at ASU prepares students for a professional career in product design and development. By developing products that are innovative, useful, safe, aesthetically appropriate, ecologically sound and socially beneficial, the industrial design profession serves the needs of society, consumers, manufacturers, and the environment.

Our program focuses on a new model of transdisciplinary product development called Integrated Innovation. The primary goal of this model is to help students learn how to create products and service systems that: 1) satisfy people’s needs, 2) create measurable value for business, 3) can be realized through appropriate technology and engineering and 4) benefit society while minimizing impacts on the environment. This unique focus has led the program to form strong academic partnerships with visual communication design, and the schools of engineering, business, and sustainability at ASU.

Students graduating with this experience can expect to possess an acute understanding of the potential that industrial design brings to the social, commercial, and environmental challenges facing us in the twenty-first century. We teach both traditional and cutting-edge design skills and knowledge, including a strong visual acumen; technological aptitude; a practical knowledge of manufacturing, sustainability, and ergonomics; critical comprehension of design history; and a clear understanding of how to identify, evaluate, and respond to the physical and psychological needs of users.

What we’re reading