Jeffrey Rausch / Bar Napkin Productions / CEO / B.S. Interior Architecture, University of Minnesota, 1983 / 06.06.18

Where is design going?

Two different but important directions:
Micro-Specialization – a natural result of increased complexity
Collaboration – a necessary advance as a result of the first

How can design education be more relevant?

Breakdown the practice area silos
Promote collaboration
Reduce the percentage of time teaching design theory
Increase the percentage of time teaching practical design execution

What are the future skillsets designers need to learn now?

Collaboration: Techniques, Digital platforms
Virtual Reality: Uses, Tools, Future
Artificial Intelligence: Uses, Tools, Future

What should a design school do to prepare students for transdisciplinary work?

Present real world examples of collaboration and require it within the school

What should a design school do to forward equity and inclusion?

Present good examples of firms practicing equity and inclusion. Make these types of firms the only ones brought into the design school context. Hold any other firms accountable prior to involving them with the students.

Time is up for design practices being white male dominated.

What other thoughts/ideas would you like to share?

Lets move beyond the traditional model of “genius architect” as the project control. Equal collaboration amongst all the micro-specialities leads to better solutions for the clients.

Jeffrey Rausch

Bar Napkin Productions

CEO

B.S. Interior Architecture, University of Minnesota, 1983

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