Robert Moric / Bulthaup Scottsdale / Principal / 03.20.18

Where is design going?

The only strategy we have for sustainable growth will be through quality. As a society, we must abandon the idea of growth based on quantity and focus on growth based on quality; the DNA of quality is design, not only from a traditional perspective of aesthetics, but more importantly, design with a sense of intelligence. The design will mature and become more informed, more intelligent and hence more relevant.

How can design education be more relevant?

The education of a designer must abandon making uniqueness of a one-off-solution the primary focus, and focus instead on critical thinking that will drive intelligent solutions that are scalable, replicable and sustainable. Only then will we be able to truly act locally and think globally.

What are the future skillsets designers need to learn now?

At a time when new tools are invented with the speed of sound and the old tools become obsolete and disappear at the speed of light, a designer will only be relevant if he/she develops strong ability to:

1) think critically
2) communicate clearly
3) work collaboratively
4) learn perpetually

What should a design school do to prepare students for transdisciplinary work?

It is about framing the issue of scale; the design school must teach students critical thinking on a micro scale, as well as communication with other contributing thinkers/designers/experts on a macro scale to arrive to a comprehensive and sustainable solution. The current education framework based on educating individuals to become experts in a certain discipline becomes limiting and yields a myopic solution – a solution that at first appears to solve an initial problem only to later reveal that its byproducts are other unanticipated issues that might have even further exacerbated the initial problem.

What should a design school do to forward equity and inclusion?

Encourage, Inspire and Champion.
Misery loves company, but success attracts further success; the design school must lead by example and start practicing before preaching.

Encourage diversity to define success
Inspire equity to share in the success
Champion inclusion to broaden the base

Robert Moric

Bulthaup Scottsdale


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